The foundations of social media marketing are the same as with any other kind of marketing: identify your target audience, research what kind of content they like and how they like to consume it, craft your content accordingly and share it with them.
Your target audience is going to be different on different social media platforms. Not all of your followers will see every piece of content you share. This is why it’s important to be strategic about the kind of content you share and when you share it.
Your SMM plan should include a content calendar. This is a schedule of the kind of content you’re going to share and when you’re going to share it. Creating a content calendar in advance will help you stay organized and ensure that you’re sharing a variety of content that will appeal to your different social media followers.
Once you have a content calendar, it’s time to start creating and sharing your content. There are a few different types of content you can share on social media like Images, Videos, Blog posts, Infographics, Podcast episodes, Quotes, Product photos etc. You don’t have to create all of these different types of content. Pick the ones that you think will work best for your business and your target audience. Some best practices include creating shareable content, using hashtags, and engaging with other users.
When you’re sharing content on social media, it’s important to be strategic about it. Post at times when your followers are most likely to be on social media. For example, if you’re targeting working mothers, they’re most likely to be on social media during their lunch break or after their kids are in bed.
It’s also important to share a mix of content. If you only share blog posts, you’re going to get bored of sharing them and your followers are going to get bored of seeing them. Share a mix of content so that your followers don’t get bored and so that you don’t get bored of sharing it.
Finally, it’s important to be responsive to your followers. If someone leaves a comment on one of your posts, take the time to reply to them. If someone sends you a direct message, take the time to reply to them. The more responsive you are, the more likely your followers are to stick around.
The key elements to a successful social media marketing campaign are a clear objective, consistent and regular content, engaging visuals, and a call to action.
Social media marketing takes time and effort, but it’s worth it. If you’re strategic about the kind of content you share and when you share it, you can build a loyal following of potential customers.