1. Customers’ preferred mode of communication.
Your clients “WANT YOU TO SEND THEM TEXTS!” 75% of users are OK with companies sending them SMS messages.
Additionally, 89% of customers say they would rather communicate with companies through text messages than on the phone.
This is logical. Text messages don’t bother anybody. We can take a quick look at it now (or later), overlook it, delete it, reply to it, opt out of it, or return to it in the future. Therefore, it is the best approach for a company to interact with their clients.
2: Lightning-quick delivery.
Mobile marketing is quite quick. Your text message is sent instantly once it is delivered from the business campaigns.
This enables you to deliver time-sensitive communications like promotions for upcoming events and flash deals. For instance, to increase Christmas sales, you can send customers a message.
As a result, hundreds of individuals will immediately see your message as you push the “send” button. People also carry their phones around all the time, which increases the likelihood that your message will be read as soon as it is sent. In fact, within the first three minutes, 90% of SMS messages get read.
3. Much Higher Open Rates
When customers get a notification on their emails through email marketing, they must “check” their mailbox, which may take several hours or days to open and read. This involves being alerted, activating a smartphone app, and quickly perusing a list of messages in their inbox. With the constant flow of messages people receive via email and social media, individuals are more likely to block these alerts.
However, SMS marketing will immediately notify customers through text message whenever a new message is received. Considering that people are most likely to receive SMS from their loved ones and friends, it’s less likely that people would overlook the notifications.
Furthermore, most phones show a fragment of text messages immediately on the screen. Compared to other marketing channels, SMS marketing has a higher open rate because it is more personalized and stands out from other alerts.
What are the open rates for SMS?
In 2018, they reached as high as 98%. Can you imagine that it means for every 100 messages delivered, 98 messages are opened?
SMS marketing is superior to email marketing, which only has a 20% open rate.
Your SMS marketing campaign’s success depends on a high open rate. If customers aren’t even opening your emails, your time and marketing efforts are completely wasted.
4: It can work with and assist other channels.
When developing a marketing strategy, it’s crucial that all media, including SMS, balance each other. Although SMS is a great independent channel, it can also be used to improve and support other marketing channels like social media and email.
For instance, they can be used to remind clients to read an email that a company sent them hours or even days before. Thus, email open rates could be increased by 20% to 30% using a simple follow-up SMS that asks, “Have you seen our email?”
5: SMS Marketing is cheap.
Cloud messaging services greatly enhance SMS’s value by reducing its price, making it a viable alternative to more expensive methods of communication like email. Cloud telecommunication companies provide Bulk SMS alternatives through SMS API or their platform, allowing businesses to reach out to thousands of clients in a few simple clicks. SMS is more cost-effective compared to other marketing strategies like billboards, television, mobile, or magazine ads.
6. Response data allows you to monitor, track and improve
SMS can measure significant ROI, identify texting clients, and monitor delivery rates, breaking the myth that SMS is an untrackable medium and putting it on the level as email.
Businesses can develop more precisely targeted advertisements and gain a better knowledge of their smartphone database by using these insights. Not only does this imply that businesses save money and increase ROI, but SMS also enables a business to target those clients through email or another channel by analyzing and segregating out the contact details which are less likely to respond.