20 Tips for Writing an Effective Email Subject Line

4.2 min readCategories: Digital Marketing, Email MarketingPublished On: October 17, 2022Last Updated: December 11, 2022

The subject line of an email is often the first thing a reader will see, so it’s important to make sure it stands out and captures their attention. Writing a great email subject line can be challenging, but there are some key tips and strategies that can help. In this article, we’ll discuss 20 tips for writing an effective email subject line. From using action words to leveraging current events, these tips can help make sure your email subject lines stand out and get noticed.

1. Keep it Short : When writing an email subject line, it’s important to keep it concise and to the point. Too long of a subject line can get cut off, resulting in readers missing out on important information. Aim for no more than 50 characters.

2. Use Action Words : Action words can be incredibly powerful in making an email subject line stand out. Action words such as “get”, “discover”, or “learn” can capture the reader’s attention.

3. Personalize the Subject Line : Personalizing the email subject line is a great way to make the email stand out. Including the recipient’s name or company name can help the email look like it was specifically written for them.

4. Use Numbers : Numbers can be a great way to draw attention to an email. Adding a number to the subject line can make it easier for the reader to identify what the email is about.

5. Include a Benefit : Highlighting a benefit in the subject line can be an effective way to draw attention to the email. Making sure to include a benefit in the subject line can help make it more enticing for the recipient.

6. Urgency : Adding a sense of urgency to the subject line can help encourage the recipient to open the email. Words such as “now”, “today”, or “immediately” can help add to the urgency.

7. Ask Questions : Asking a question in the subject line can be a great way to engage the reader. Questions can be used to spark curiosity or to prompt the reader to take action.

8. Use Emojis : Emojis can be a great way to make an email stand out. Adding an emoji to the subject line can make it more eye-catching and interesting.

9. Leverage Current Events : Leveraging current events can be a great way to make an email stand out. Incorporating current events into the subject line can make it more relevant and engaging for the reader.

10. Keep it Positive : It’s important to keep the email subject line positive and upbeat. A positive subject line can help make the email more inviting and encourage the reader to open it.

11. Avoid Clichés : Clichés can be a turnoff to readers. It’s important to avoid clichés and use more unique and creative phrasing in the subject line.

12. Be Clear : It’s important to be clear and concise when writing an email subject line. Being clear can help make sure the reader understands what the email is about.

13. Add Humor : Adding humor to an email subject line can be a great way to engage the reader. A humorous subject line can help make the email stand out and be more memorable.

14. Use Power Words : Power words can be a great way to make an email subject line stand out. Power words such as “amazing”, “incredible”, or “unbelievable” can help make the email more enticing.

15. Test Different Versions : It’s important to test different versions of the subject line to see which one resonates the most with the reader. Testing different versions can help get a better understanding of what works and what doesn’t.

16. Avoid Spam Triggers : It’s important to avoid words that can trigger spam filters. Words such as “free”, “guarantee”, or “promotion” can trigger spam filters and result in the email not being delivered to the recipient.

17. Include Brand Names : Including brand names in the subject line can be a great way to draw attention to the email. Brand names can help make the email more recognizable and increase the chances of it being opened.

18. Avoid All Caps : It’s important to avoid using all caps when writing an email subject line. Using all caps can make it seem like you’re shouting at the reader, which can be off-putting.

19. Keep it Simple : It’s important to keep the subject line simple and to the point. A simple subject line can help make sure the reader understands what the email is about.

20. Test, Test, Test : Testing is key when it comes to email subject lines. Testing different versions of the subject line can help identify what resonates the most with the reader.

Writing an effective email subject line can be challenging, but there are some key tips and strategies that can help. These tips include keeping the subject line short, using action words, personalizing it, leveraging current events, and including a benefit. Additionally, it’s important to avoid all caps, spam triggers, and clichés, as well as to test different versions of the subject line to get the best results.

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