Set a specific objective: Having specific objectives helps you see more clearly and understand precisely what you want to achieve. Consider addressing the following five W questions to make an objective more specific:
Who is a part of the goal?
What are you trying to achieve?
Where do you wish to accomplish the goal?
When do you expect to achieve the objective?
Why do you want to accomplish this objective?
Ensure that your objectives are quantifiable: Once you’ve written down a primary goal that you expect to accomplish, it’s time to focus and select a precise value that you’d like to strive toward.
If you cannot evaluate how your objectives can be met, it is almost as if you are shooting in the darkness. You won’t be able to tell whether you’ve accomplished your goals. Asking yourself questions such as “how many” or “how much,” along with how you’d know whether you’ve accomplished your goal and what could indicate success,” are all great ways to ensure that your objective is quantifiable.
For marketers, this is sometimes the toughest part. Start by examining your most recent data and statistics to streamline the process. This will help you better understand where you are right now, what is feasible, and how to make plans to reach your new objectives.
Determine whether or not the goal is attainable: Consider if you have the tools and skills necessary to complete the task. If not, what is missing? It’s essential to recognize that it’s feasible to accomplish a goal even if it is beyond your ability.
Keep It Real: Your objectives must be understandable and attainable given the time and means at your command. Ask yourself the following questions to figure out if the suggestions below are right for you:
- Am I really dedicated to the objective?
Is it worth the work and time?
Does it impact my other demands and efforts?
Set deadlines for your objectives: Time-bound objectives are tangible and maintain your focus despite daily responsibilities. This raises the probability that you will constantly work toward it rather than allowing it to go neglected over time. For this reason, you need to set a rough deadline by which you can realistically complete a goal, whether it be six weeks, six months, or even a year.
Divide the work into smaller tasks: Even though a goal is doable, it could still be too big for you to fulfill in one go. When you break down your objectives into more manageable tasks, you are not only building a strategy for how you will reach those goals, but you are also assisting your team in comprehending what must be done to meet those goals.
For instance, if your objective is to boost leads, some activities you’ll need to perform include completing keyword research, stepping up your blogging efforts, producing new content offerings, marketing those content offers, and implementing a lead nurturing plan. Make it even more manageable by setting out the specific duties associated with each strategy. Declare who is responsible for each job and the deadline by which it must be finished.