Lastly, it would be best to consider how your clients will find you and your business products and services. It doesn’t matter how unique your offerings are; if your target market can’t locate them or if it is unaware that they exist, you’re done.
Consider how potential clients can discover your company. Find out where customers currently spend their internet time and pose inquiries such as:
What online resources do they use?
Where do they read blogs?
What social networks do they use regularly?
What keywords do they use while searching?
What kind of stuff do they enjoy?
For example, if you sell products or services to the business world, you may want to think about integrating LinkedIn into your overall marketing approach. On the other hand, if you sell entertainment-related products, you might want to use a site like BuzzFeed.
You must reach out to your audience in places where they feel at ease and where they are familiar. This boosts your chances of locating and attracting relevant people.
Utilizing Data Collected from Google and Social Media Websites to Fine-Tune Your Target Audience
Google and the other social media platforms provide the most helpful audience insights and demographic information that is relevant to your marketing efforts. Ensure that your website is integrated with Google Analytics to guarantee that you’re collecting information about your audience across all of your digital marketing campaigns. This will allow you to acquire more insights in addition to pay-per-click advertising.
Use UTM parameters (they are just short pieces of code that you can add to your webpage links) on your campaigns’ URLs for more precision to monitor conversion activities down to the keyword or ad level.
You can do anything using Google Analytics.
Google Analytics provides a very detailed insight into the nature of your audience, even outside the scope of sponsored advertising. Inside the platform, businesses can examine their audience composition by categories and interests, user behavior on their website, as well as the user path from awareness to purchase.
You can get all the information you need by visiting the reports area of Google Analytics.
Facebook Audience Insight is the name of the research insights provided by Facebook Ads on their target audiences. Facebook Audience Insights lets you see how the people who follow your page, your Facebook friends, or the whole community compare to the audience you choose.
Note: Facebook Audience Insights changed its name to Facebook Business Suite Insights on July 1, 2021. You can build an advertisement with your newly stored audience using Business Suite Insights, which allows you to view the present and future audiences.
Among the various social media sites, Snapchat, Instagram, LinkedIn, TikTok, Pinterest, and even Reddit each provide unique audience analytics that is exclusive to their platforms. As you try to figure out which platforms would work best for each audience, it’s best to write a detailed report that explains your marketing strategy and how it fits with their goals.
After identifying commonalities among your audience, ensure that you know their geographic location. Every network has a unique core customer base and audience.
When we think of search engines, Google naturally comes to mind. However, Microsoft Bing has been steadily increasing its market share in the background. Bing reports having 34% of the global desktop market share and receiving 136 million different searches each month. In addition, Bing attracts 63 million searches per month that Google Ads do not reach.
So, who is using Bing for searches? Bing users typically range in age from 35 to 54 and have family incomes of at least $75,000 per year. If your target market fits Bing’s core demographics, you may have a big marketing advantage because Bing has much less advertising competition.
Whenever it comes to advertising through social media, you shouldn’t ignore the opportunity just because it appears to attract a younger audience. Instead, you should consider exploring the possibilities. Since August 2012, the number of senior citizens living in the United States who use Facebook has increased, reaching 46% of all users. However, many social media networks lean more toward the younger generations. Therefore, Facebook is a great place to reach the older demographic you could be looking for.
Alternatively, if you are a business-to-business (B2B) brand, you could also explore joining LinkedIn or Twitter. Instead of focusing only on social interaction, LinkedIn and Twitter provide users with a platform for addressing current events and doing business. This gives your brand a chance to reach a decision-maker who isn’t in the office but is still in a business-like state of mind.