Event Marketing2022-11-13T16:38:21+05:30

What is Event Marketing?

Event Marketing is a promotional technique that includes businesses and consumers interacting face to face during events such as conferences, trade exhibitions, and seminars/workshops. Each event is distinct in terms of the audience, topic, and culture that attracts audiences. As a result, events need to be promoted in their own unique manner. The event marketers of the future must stay ahead of the event planning and marketing industry to succeed.

Digital Marketing Solutions for Business Owners

According to the survey, 95% of marketers believe that live events are a beneficial opportunity for participants to develop in-person relationships in a digital world. The following are some more statistics from the report:

  • According to 31% of marketers, event marketing is by far the most successful marketing strategy.
  • 87% of C-suite execs believe in the value of live events and want to increase their investment in them in the future.
  • After the event, 84% of event participants report a better perception of the business, brand, products, or services being advertised.

Pros and Cons

Pros
Exposure
Brand Awareness
Lead Generation
Get Qualified Audience
Networking
Brand Front And Center

Cons
Management
Investment
Time And Energy

FREE & PAID Tools for Event Marketing

  • Zapier
  • Webhooks
  • Slack
  • Airtable
  • Trello
  • Asana
  • Hootsuite
  • TINT
  • Looker
  • Tableau
  • Hubspot
  • Marketo
  • Hatchbuck
  • Bizzabo
  • Boomset
  • Canva
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