Complete Guide on Website Development for Startups, Entrepreneurs and Business Owners
We live in a digital era where the Internet is essential for different purposes, like searching for your queries, buying or selling products or services, staying in touch with your family and friends, and doing many more things.
We all need to understand the importance of website development for business because everybody depends so heavily on it. Whether you are a startup, an entrepreneur, or a business owner, you need to prioritize building an elegant website for your business.
You can either hire a freelance web developer or a team of web developers, or you could do it by yourself. For your company’s growth, you must collaborate with all your programmers to design a website that accurately represents your brand.
Read further to learn more about the importance of website development, the purpose of your Website, whether you hire a freelancer or company, or do it by yourself, what is the website development process, and many more. Let’s explore several aspects of the website development journey.
What Is Web Development?
Web development is the process of creating and managing websites; it’s the work done in the background to ensure that a website’s design is excellent, loads quickly, and offers a good customer experience. Web publishing, website programming, database administration, and web designing are some of the domains.
Web developers, or “devs,” use several different programming languages to accomplish this task. Their choice of language is determined by the tasks they are doing and the networks they are using.
Web development expertise is in high demand globally and highly compensated, making it an excellent career choice. It is one of the most readily available higher-paying professions because it does not require a standard university degree to qualify.
Importance Of Website Development For Start-ups, Entrepreneurs, And Business Owners
When you start a company, it is obvious that you’ll be surrounded by various duties that’ll never stop. Every new day for the company brings you new opportunities and challenges.
It’s becoming increasingly crucial for companies to have a well-designed and user-friendly website for their online presence. Almost everyone begins searching for information on the Internet before purchasing anything, whether it is food, books, gadgets, clothing, or any service such as booking a taxi or purchasing cheap tickets.
Additionally, even after getting the best goods or services online, people research consumer reviews and comments to confirm the quality and reliability of the business and its goods or services. So, nowadays, every company must have an online presence, and a website is undoubtedly the foundation of that presence.
Read More to learn more about 11 Importance of Website Development for Startup, Entrepreneur, and Business Owner.
Website: A Powerful Tool for Your Business Growth
Your Website is the online representation of your company. It’s your most outstanding salesperson, most enthusiastic brand ambassador, and essential marketing community platform; thus, it has to be excellent.
However, if you really want to get the most from your Website, it’s crucial to understand what today’s clients need and to keep up with the most recent digital marketing trends. Here are some statistics; on why a website is the most powerful tool for your business growth.
- There are more than 4.56 Billion Internet Users Globally.
- 48% of respondents said that web design is the most crucial factor determining a company’s trustworthiness.
- There are 2B+ Websites on the Internet in almost every niche and sub-niche.
- There are more than 24 Million eCommerce Websites on the Internet.
- In 2020, worldwide e-commerce sales were 27.6 percent, up from 25.5 percent in 2015.
- Approximately 72% of small companies have a website.
- 46.8% of all Google searches are for local businesses.
- In 2021, approximately 4.67 Billion active mobile Internet users globally.
- 56.89 % of all global online traffic comes from mobile devices.
… and many more.
What Is The Purpose Of Your Website?
The purpose of a website depends on the needs of the website owner. It depends on the targeted audiences, competitors, and different types of websites serves various purposes. Some websites are designed to sell commodities, while others provide useful information, yet others are designed only for entertainment. Before going further, what is your purpose in developing a website?
Is your Website purpose to Sell Products?
Is your Website’s purpose to Generate Leads?
Is your Website purpose to Inform your audiences?
Is your Website’s purpose to Serve your customers by providing services?
Is your Website purpose to Preset your Brand?
Is your Website’s purpose to Connect with the people?
Is your Website’s purpose to Entertain your audiences?
If you are still confused about the purposes, don’t worry, we will guide you; stay with us till the end. We will ask you a few questions, answer them to yourself, and after answering, move to the following question:
Q1: What Is Your Business About?
What do You do?
What Products Or Services Are You Offering?
Who Are Your Competitors?
How Long Have They Been In This Industry?
What They Are Doing And You Don’t?
Who Are Your Targeted Audiences?
What All The Marketing Strategies You Required To Promote Your Business?
What Unique Value You Can Provide To Your Customers Which Your Competitors Aren’t Doing?
Prepare Your Short-Term And Long-Term Business Plan.
Q2: Are You Selling A Product Or A Service?
Selling services significantly differs from selling products. The primary difference is that a service company offers value via intangible skills, knowledge, and time, while a product company sells actual and tangible goods.
Selling A Product
Products are physical, allowing customers to touch, feel, and watch examples of them in practice. Products are made to fulfill the consumer’s demands; however, they cannot always be modified if specific requirements exist. While promoting a product, it’s crucial to draw attention to certain qualities and place the item on display where consumers can see it.
Furthermore, a product gives customers confidence that financially impacts you as a company owner. Customers often have the option of returning a product or exchange for something else if they feel unhappy with the result or product they purchased. For instance, if a consumer finds a vase they bought at a gift shop isn’t suited for their house, they can return it for an exchange or refund. Customers can review products online, and potential customers can use the reviews to decide whether or not to purchase the product.
It’s challenging for product-based enterprises to satisfy every customer’s needs while also storing enough inventories. It’s crucial to keep track of the production process, the number of products you have, and what consumers are purchasing more so you always have enough products on hand. Running out of inventory may lead to poor customer evaluations and disappointment.
Here are a few instances of product-based businesses:
Consumers Products (hygiene products, clothing, home appliances, etc.).
Raw Materials (steel, metals, timber, natural gas, coal, & minerals, plastics, etc.).
Agricultural-based Products (fruits, vegetables, wheat, animal products, etc.).
Technological Products (phones, drones, cameras, DSLRs, laptops, etc.).
Selling A Service
Service is work done by somebody else. When marketing a service, it’s critical to emphasize what makes your service unique and how you can satisfy the demands of your clients. Customers who get high-quality service are satisfied and will stick with the brand. Building trusted connections with customers and making appropriate adaptations are often required for a service-based company. This can include affordable monthly or annual membership plans or upgrades to the basic service provided.
Since there are no inventories involved and a service-based company’s location, service-based companies tend to be less costly to run and maintain than product companies (this will differ based on the type of services offered). However, the cost of services may vary significantly based on some aspects, such as the sector, the level of expertise of the employees, and the time required to finish the service.
However, getting reviews for a service-based company can be more challenging since it may take a while for a service to be performed or to have an impact, while a product can be used and then analyzed, reviewed, and shared nearly instantly.
Furthermore, a negative review of a service can significantly impact the company. Since a service cannot be returned or exchanged like a product, companies must frequently evaluate the service quality they offer. Undesirable reviews can damage a service-based company’s reputation and drive away potential consumers. Any problems that occur should be resolved by the specialists who must professionally handle client inquiries and concerns.
Here are a few instances of service-based businesses:
Professional Services (attorneys, accounting, consulting, doctors, engineers, architects, marketers, etc.).
Home Maintenance Services (carpenters, cleaning, roofers, electricians, and other handyman services).
Creative Services (content/book writers, digital ads, graphic designers, fashion design, etc.).
Personal Care (barber, hair stylists, manicure & pedicure, chemists, therapists, etc.).
Healthcare Services (doctors, medicine, dentistry, pharmacy, midwifery, nursing, physical therapists, etc.).
Q3: Are You Branding Or Presenting Your Business?
Branding Your Business:
Branding is the process of establishing ways to convey and fulfill your promises to your potential consumers, whilst marketing is the process of reaching out to such potential customers.
Your marketing plan determines how and where you promote your products or services based on your strategic approach. It includes all your actions to spread your brand message and persuade them to make a purchase. SEO, SMM, Email Marketing, link-building techniques, and all other marketing methods are examples of such processes.
Presenting Your Business:
If you are just presenting your business to promote your freelancing services or providing information on the different niches to your audiences. Then you don’t need to make a brand; you just need to focus on building pleasing community audiences, which ultimately leads to the brand. You can present your business on different Social Media Platforms, Google Searches, and even thru Emails/Newsletters.
Q4: Are You Doing Business For Lead Generation Or Connecting With Your Potential Clients?
A lead generation is a marketing approach that involves generating and capturing interest in the products or services to establish a successful sales funnel. This process enables businesses to nurture customers until they are ready to purchase their product or service.
Every kind of business, regardless of size, will benefit from lead generation, and both B2C and B2B marketplaces can benefit from it. 60% of marketers believe that generating leads is one of the company’s most challenging task. When you establish a lead generation campaign, you raise brand recognition, establish relationships, produce quality leads, and eventually close deals.
Lead generation has been around for quite some time, but the approaches used to locate ideal customers earlier on in the sales process and guide the sales staff in their way have developed significantly over the years.
Are You A Business For Lead Generation?
If you are a business to generate leads for your product or services. We recommend hiring a website developer to design a website or a good-looking landing page for your sales funnel to generate daily leads. Once you have created a landing page, put it on the automation so that it will generate leads regularly. To promote your landing page, you can hire a freelancer or a digital marketing agency to apply techniques to be seen by more and more people and generate more and more leads.
Are You A Business Connecting With Your Potential Clients?
If you are a business that wants to guide their potential clients step-by-step, then also you must need a web developer to design a website or a landing page. You also must hire a content writer who can write every single step that needs to perform by a client in a very detailed and straightforward manner. If you want your employee or you want to guide your potential clients to successfully complete every single step, you can do that so. Just train your employee and answer every sort of question needed by your customers.
Ultimately, every business is present to generate leads and boost revenues.
What Are The Fundamentals Of Web Development?
Now that we know what web development is? And you might have found your Website purpose? Here are a few basic keywords that you must know before taking any steps further. Some of you may know them, but not all. Have a look at some important words:
What Is A Website?
The Website is a collection of interconnected, publicly available web pages with textual and graphical material, including audio, video, and other media types, all with the same primary domain name. Websites can be developed and managed by an individual, group, company, or organization to fulfill several objectives. A website, as the names imply, that it is a “site” on the “web” where you can post and share information about yourself, your company, or on any other subject that internet customers can connect.
What Is A Domain Name?
A domain name is a collection of strings, characters, and numbers separated by periods, such as www.willvick.com, and used as the URL for a digital network connection. It also serves to identify the ownership of the domain. The final three letters of a web address example, .com for commercial website name, .edu for educational purposes, and .org for a non-profit organization, the sort of company that is the address’s owner. If you want to learn more about “Domain,” click on the link to get redirected to the comprehensive knowledge of what is a domain name?.
What Is Hosting?
There are several different hosting types, mainly determined by the amount of web server space allotted to a website. The four primary forms of web hosting are shared, dedicated, virtual private server (VPS), and managed. If you want to learn more about web hosting and different types of web hosting, click on the link to read more about it.
What Is A Mail Server?
A mail server, often known as an email server, is simply a computing system that sends and receives emails. Every email you send or receive passes through many servers before arriving at its recipient. This process is super fast and easy. If you want to know more about different types of email and what are the mail servers and much more, read here.
What Is Coding?
Coding is the process of writing codes for servers and programs using programming languages so that a computer can understand the task. They are called “languages” because they enable communication with computers by including some vocabulary and grammatical rules. They also include unique commands, keywords, symbols, and characters that can only understand by specific tools and software. If you want to read more about Coding and different types of programming languages, click here.
What Is A Web Designer? And What Are Different Types Of Web Designers?
A web designer is someone who gives a website its enticing appearance. They primarily focus on the Website’s beauty and functionality with respect to magnificence. Web designers’ primary duty is to focus on the general appearance and functionality of the Website using several software tools and programs like Figma, Adobe, Photoshop, etc., to make the Website more appealing and engaging.
According to different roles, web designers offer various aspects like:
UX Designers: The term “UX” stands for “user experience.” How a user engages with the Website or with an application determines their interaction with the Website. They focus on Is the user experience smooth and easy or awkward and perplexing? Does this seem rational or random to navigate the application and Website? Does using the websites and apps make users feel as though they are accomplishing the activities they came out to do, or does it seem more like a struggle? The quality of the user experience will be determined by how simple or challenging it is to engage with the design patterns and functionalities that the UI designers have built. If you want to read more about UX Designers, click here.
UI Designers: The term “UI” stands for “user interface.” The visual aesthetic of a website or application is its user interface. It is made up of the buttons that visitors click, the text they read, the visuals, sliders, text entry forms, and all other user-interface elements. This covers screen design, transitions, interface animations, and every other small encounter. The UI designer plans every visual component, interactive element, and animation. They determine how the application or Website will look. They also decide on color palettes, button designs, textual styles, and line and button widths. UI designers design the user interface of a program. If you want to read more about UI Designers, click here.
What Is A Web Developer? And What Are The Different Types Of Web Developers?
Web Developers are responsible for receiving concepts and ideas from Web Designers and converting them into fully-functional websites with the help of different programming languages. Web Developers are also known as programmers or coders. Their primary objective is to create a website that operates efficiently. Web developers are in charge of working with UX designers, UI designers, and graphic designers to generate website pages depending on the designer’s concept. There are 3 primary types of Web Developers:
1: Front-End Web Developer
The front-end developer is responsible for designing a website’s appearance, feeling, and the website interaction parts (like CTA Buttons, Navigation Menu, Anchor Links, and many more). They are sometimes misunderstood for playing the central role in web development and mixed up with that of a web designer.
The front-end developer designs how content, graphics, and color combinations are shown on a website, whether viewed on a smartphone, tablet, or computer. Have you ever hovered your cursor over a button that changed color? Or click on anything on a website that triggered a popup? The front-end developer provides that. They make sure what you’ll see looks appealing, functional, and well-organized. A front-end web developer is proficient in the following languages:
If you want to read more about Front-End Web Developer, click here.
2: Back-End Web Developer
The back-end developer plays the most crucial role in the development of websites. They build and maintain the foundation that keeps your Website up and working smoothly. Back-end developers are responsible for writing code that runs on servers to ensure data can move freely between a website’s front and back ends.
The front end is the portion of the Website that the user sees and interacts with, while the back end is the portion that stores and processes the data (the server, database, etc.).
An online shop is the finest example of this. A database on a server keeps track of prices and photos of products. When it is time to make price changes or start an automatic holiday sale, the databases containing information about the product, including pricing, are updated, and those changes are then reflected on the Website. Users experience all the functionality whenever they check out or complete a transaction, resulting from back-end development.
For the most part, developers create the code that enables all of those convenient functionalities. Back-end developers can write code in several languages based on the task they get at work. Back-End Developer knows programming languages like:
Java, PHP, mySQL, Python, .net, Angular
If you want to read more about Back-End Web Developer, click here.
3: Full-Stack Web Developer
Full-stack web developers compose of both front-end and back-end expertise. In some instances, a full-stack developer could be in charge of all aspects of web development, from the back-end to the graphical user interface.
Many full-stack engineers indeed specialize in one part of web development; however, their comprehensive knowledge might help debug or speed up a development or redesigning process. Full-stack developers are frequently responsible for finding cutting-edge technologies, like improved programming languages or blockchain, to increase the overall business possibilities of websites. Examples of this are technology, including no- or low-code trends. Few Full-Stack developers know all of the programming languages listed above.
If you want to read more about Full-Stack Web Developer, click here.
What Is Content Writing? And Who Are Content Writers?
The process of creating, writing, publishing, and modifying online web content, generally for digital marketing objectives, is known as content writing. Writing blog posts and articles, scripts for movies and podcasts, and also content for particular platforms, like tweetstorms on Twitter, influencing content for Instagram or Facebook, or text posts on Reddit, are all examples of content creation.
A content writer is responsible for creating content, and he is someone with expertise in creating useful, interesting written content for websites. Every Website is created with a certain targeted audience in mind, and to communicate with that demographic, it needs well-written, educational, and generally high-quality content. A professional content writer would typically create informational content using keywords to improve a website’s Search Engine Ranking Positions (SERPs).
If you want to know more about Content Writing and why it is essential, click here.
Graphic Design is the art of organizing and producing visually stimulating content to convey thoughts and messages. You can find graphic design almost anywhere, such as on billboards, cereal boxes, mobile applications, and many other places. These designs will impact several people’s perceptions and emotions by incorporating various aspects and ideas.
Graphic design is also known as communication design. Those who created Graphic designs are called graphic designers. They use text, graphics, and images to engage customers and bring visual thoughts to life, most frequently with the help of several graphic development tools.
Graphic design is the best method for businesses to engage with their customers. Product promotion and sales, message delivery, and brand identity development are all accomplished through designing. To learn more about Graphic Designing click here.
Web Development for Your Organization: Doing It Yourself vs. Freelancer vs. Hiring A Company (Pros and Cons)
If you’re in a hurry and merely need a simple one-page website, your best option is to construct it yourself, or even you can hire a freelancer at a cheap rate. On the other hand, you must actually hire somebody if you need your Website to develop soon and with various features.
It’s the best and smartest approach for a startup, entrepreneur, or business owner to leave certain tasks to experts. However, when it comes to creating a website, the topic becomes a little more challenging.
So, should you develop your own Website, hire a freelancer, or pay someone to do it for you?
The good news is that creating a website on your own has never been simpler. A few years ago, knowing how and where to code was perhaps necessary, but now there are hundreds of easy-to-use programs which make it possible to create your own Website without knowing how to code, and they’re not expensive either. But first, you must ask some questions to yourself:
How Complex Website Do You Need? Do You Need Advanced Functionality Like:
Advanced Searching And Filtration
How Much Time Do You Have? [Project Time]
Less Than 1 Month
Between 3-6 Months
… and more
What Is Your Budget You Want To Spend On Your Project?
When you have determined your website complexity, consult with your partner or team about your budget and discuss it with mutual relation. But we recommend you to hire a website development company or hire a freelancer (only if they are highly rated and discussed with all your requirements).
If your project is simple and the project duration is less than 1-2 weeks, we recommend you do it yourself or hire a freelancer who can fulfill your requirements.
If your project is complex or simple, but the duration of the project is more than 1 month, we would recommend you to hire a company because freelancers are working on different projects at the same time.
If you are stuck on some task or don’t understand what to do next, you may hire a freelancer to do it at a minimum wage.
If you have knowledge of programming languages and already have knowledge of the task, and you are tight on your budget, we will recommend you to do it by yourself or ask someone who can help you free of cost.
What is the Website Development Process?
Step 1: Select And Register Your Domain Name
If you already have a name in mind, search for its availability on the different domain registrars. Check for top-level domains like .com (commercial), .net (network), .org (organization). If they aren’t available, you may go with your country domain like .us (United States), .uk (United Kingdom), .in (India), and more. You must not focus on a FREE domain service provider or low-level domain; if you are building a brand, they are risky. To know more about how to select a domain name, who is the best domain registrar, and much more.
Step 2: Select Your Hosting
Once you have purchased your desired domain or alternative name, now you have to choose a hosting provider to host your website files. There are many types of hosting like shared, VPS, dedicated, WordPress Managed Hosting, cloud, and many others. First, you have to determine how big your business is, what is your business type, and many others. Only then can you determine what type of hosting is best for your business and who is the best hosting provider?
Step 3: What Type Of Website Do You Want To Develop For Your Organization?
You must decide your website type before buying a hosting because it may help you decide what hosting is best for your organization. Below are 11 types of websites; among them, your Website is one of them:
Wiki or Community Forum Website
If you want to know more about what type of your Website is, read here.
Step 4: How To create it by yourself?
How To Design A Single Page Website On WordPress?
Several websites contain numerous web pages. The website often has a home page, contact us page, about us page, and webpages for any content or services you provide.
On the other hand, a one-page website compresses all crucial information onto a single webpage by having them in several specific sections. There are many advantages to one-page website designs, including:
Simplicity enhances users’ ability to explore your business and get the required information.
Since there isn’t much stuff to update, maintaining is simple.
Of course, not all websites ought to have a one-page layout. Large, complicated websites have their own uses. However, whether you’re managing a portfolio, a basic eCommerce shop, or perhaps a small company website, you might want to consider multiple webpages structures. If you want to create a single-page website on WordPress, you can read our post on it to understand this topic better. Our post will save your money and help you to create it by yourself.
How To Develop An eCommerce Website On WordPress?
eCommerce is the term used to describe buying and selling goods online. eCommerce only conducts online payments compared to traditional companies that take place in physical locations like shops.
Any website that sells products to a big Internet audience globally is an eCommerce website. You may have decided to create your own eCommerce website but are unsure where to start. Don’t worry; we have designed a comprehensive guide on how to and from where to start.
We also agree that building an eCommerce website from scratch (using programming languages) may be challenging. But what if we told you that WordPress allows you to build your own eCommerce website with no coding skills and years of expertise required? This would be an excellent approach for business owners and entrepreneurs who have less time to establish their stores. If you want to create an eCommerce website on WordPress, you can read our post on it to understand this topic better. Our post will save your money and help you to create it by yourself.
How To Hire A Freelance Web Developer?
To hire a freelance web developer, we recommend you to search on websites like Fiverr, UpWork, Freelancer, etc. If you want to know more about how to hire a freelance web developer (step-by-step process), read our post on this topic to understand the concept better.
How To Hire A Website Development Company?
You must focus on multiple aspects before hiring a website development company for your website development. To hire a website development company, read our step-by-step process post to understand the concept better.
What Are Marketing Strategies For Website?
A website is a powerful and effective marketing platform for your business. It is one of the most crucial digital marketing platforms you can use to increase traffic or sales is your Website, which represents your online presence. Every company that wants to be successful in online must have a strategic marketing plan for promoting websites. Website is now a “must-have option” for companies who desire to compete in the incredibly competitive internet market, and it is no longer optional.
If you want to discover what website marketing is, why a website marketing plan is essential, and what actions you should take to effectively market your Website online, read our post on the marketing strategies for the Website.
If you find this guide informative and helpful, please share it with your clients, business partners, young entrepreneurs, and to every business owner who wants to develop a new website and is confused with the steps. Get a comprehensive understanding of different aspects of website development. Read our post on the Ultimate Guide to Web Design, how to build a website on WordPress, how to build an eCommerce Store, whom to hire for your project freelancer or a company, and different other sub-topics which will help your business to grow and expand.
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We have described 10 primary steps to building a great business website.
Step 1: Pick Your Domain Name
Step 2: Select Your Web Hosting Provider And Plan
Step 3: Develop And Customize Your Website
Step 4: Create Content For Your Website
Step 5: Generate Traffic Through Different Marketing Platforms
Step 6: Optimize Your Website For SEO
Step 7: Keep Your Visitors Engaged
Step 8: Avoid Perplexing Off Your Visitors
Step 9: Develops A Strategic Marketing Plan
Step 10: Measure Your Traffic And Optimize It
Why New Businesses Need the Support of Web Development Companies
They strengthen your overall brand awareness and boost your credibility. Successful businesses often pioneer new web design techniques. You must showcase your business on the Internet if you want to increase sales. Web Development Companies will help you with every aspect of designing and marketing, such as:
Increases Efficiency And Productivity
They Cut Down Your Operational Costs
Secure Your Data Storage
Helps You In Data Analysis
Reduces Human Errors
Boost Your Business Growth
Should You Pay Someone To Build Your Website From Scratch?
If you’re in a hurry and merely need a simple one-page website, your best option is to construct it yourself. On the other hand, you must actually hire somebody if you need your Website up soon and with various features.